I'm proudly all over the place. My wide range of seemingly random experience isn't proof that I take on every writing job I can get my hands on out of desperation—I do it out of curiosity.

I put just as much thought into a blog as I put into a billboard. Switching things up helps me stay sharp and relevant for every type of medium, campaign and industry.

There are so many great reasons to choose an Airbnb over a hotel. This collab with Buck Animation shows just how delightful it is to have a place to yourselves. I work on the localization of these videos to Dutch, direct VO sessions and write the social copy to go with it.

Creative copy, localization, campaign

AIRBNB

I work on localization for Under Armour, bringing their powerful messages to the Dutch market in the right style and tone. I review and correct existing copy and work on localizing new campaigns.

Copywriting, localization, reviewer

Under armour

I can't cook, but I can write. While Eva Luna developed the recipes for both the 1st and 2nd edition, I wrote the stories that feed our brains.

Copy editing, content writing

HUNGRY HORMONES RECIPE BOOK

Sustainability, but make it funny. That's what we aimed to do with these limited edition waste bins. I wrote a handful of cheeky quotes, which turned out to make surprisingly good passive-aggressive Valentine's gifts.

on-product copy

FLEXTRASH